Janus - Keeping Volatility in Perspective
Janus Capital needed to show investors that America has been through this before. With the repeating line, "We Recovered, We Grew", it was important to show that the U.S. has been through many recessions, and every time, we came out of it stronger than before. The goal is to help investors continue on their current path, and not panic because of the market conditions. They wanted to help provide some reassurance and confidence in the investor.