March of Dimes of Colorado: 39 Weeks PSA

Moxie CCA produced these humorous PSAs for the Colorado Chapter of the March of Dimes.  The spots urge pregnant women to wait at least 39 weeks to deliver their babies.  The spots aired throughout Colorado and were part of an overall campaign including an interactive Flash-based presentation and Radio PSAs.  Moxie did this as a pro bono project.